Increasing Home Party Sales In Home Parties
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Let’s have a party!
As a home party consultant, when it comes to product placement you are facing a rather odd challenge. For you the issue here is you must think of convenience to buy instead of place.
To increase home party sales you must consider the path to the buyer, channels of distribution, cost (price) trade off and control issues (well many women have spouses that are not pro spending outside the usual lines!)
In many of my consultations I find this to be the greatest stumbling block for many home party consultants. You see, for many, it is more convenient to by at Wal-Mart, The Mall or other places rather than attend home parties!
Why is the allure of in home parties not appealing to many. Again convenience. You see when I am at the mall I am bound to do more than just by a few products, so I get to kill one bird with two stones so to speak.
Home Party Plan Business Success is not a myth. The key here in the home party plans business is of course the issue of planning. To reap the benefits of the placement vs convenience to buy you must plan ahead, overcome all possible objection before you encounter them!
Selling merchandise at home parties involves knowing what each subset of your target market prefers to buy, where they would rather buy : the internet, catalogue, over the phone, using credit cards!
In my last post about target marketing we spoke of understanding your customer. Now here we will see why, if you really want to know how to book home parties at unheard of rate, here is my take on the issue, work backwards, what do I mean by this?
A very practical approach to determine the best channels and methods to generate more home party bookings and home party sales would be to start at the point of final purchase. Who is the final consumer or user of your product? Where does that person look when buying your type of product? If she buys your product or something similar to it from another home party consultant or retailer such as estee lauder, then what competitive edge is your competition offering and why is your prospective customer buying?
Secondly ask your friends, neighbors and other consultants. Conduct your own personal impromptu surveys!
Once the various channels have been identified, it is easier to determine which ones make the most sense or which ones offer the path of least resistance.
