Hello Home Party Consultants in Wonderland!

You know what I am finding?  Everything is a lesson and has a lesson in it!  I never thought that Alice In Wonderland would be so riveting and filled with home party success tips!

I am going to go a little biological on you here, but it will be well worth it:

The Red Queen’s Hypothesis, Red Queen, “Red Queen’s race” or “Red Queen Effect” is an evolutionary hypothesis. The term is taken from the Red Queen’s race in Lewis Carroll’s Through the Looking-Glass. The Red Queen said, “It takes all the running you can do, to keep in the same place.” The Red Queen Principle can be stated thus:

“For an evolutionary system, continuing development is needed just in order to maintain its fitness relative to the systems it is co-evolving with.”^[1]

Here is a brief excerpt:

“They were running hand in hand, and the Queen went so fast that it was all she could do to keep up with her: and still the Queen kept crying ‘Faster! Faster!’ but Alice felt she could not go faster, thought she had not breath left to say so. The most curious part of the thing was, that the trees and the other things round them never changed their places at all: however fast they went, they never seemed to pass anything”.

Is your party plans business running you circles.  Let’s see:

-You are driving around chasing after dead-beat leads
-You are hosting poorly attended home parties
-Your in home party has become a gossip fest and catching up meeting
-Still chasing after friends and family?
-Sending dud emails?
-Still using out-dated marketing methods?

You see the the red queen effect is the theory of competition and its effect on you and your business.  You can either choose to run the course wisely, conserving your energy while raking in plenty of home party sales.  Or you can choose to be like the woman I describe below:

I recently received a call from a woman in Arbonne International who had been at it for 2 years.  I asked her what level she had managed to reach.  She told me that repeatedly she had made it to District Manager, was not able to maintain this position nor break past it.

She wanted to have me coach her, BUT she didn’t want to have to pay for it.  In fact she sent me an email that said, “I really can’t afford to waste money. My business means so much to me.”

My dear home party consultants, time is money!

Ok 2 years, never getting beyond the entry level position, spending time online searching for information.  You see people believe that the internet is free.  Yes, the internet is free, but only if your time is worthless!

Which is well and good.

A few days later I get an email (now I have been added to a list without my permission) stating, “Would you like to learn how you could spend time with your family and enjoy a lucrative salary? Arbonne and a little faith, is changing lives. Find out how!”

Here is what Alice says after a particularly tiring run to nowhere:

“Suddenly, just as Alice was getting quite exhausted, they stopped, and she found herself sitting on the ground, breathless and giddy. Alice looked round her in great surprise. ‘Why, I do believe we’ve been under this tree the whole time! Everything’s just as it was! ”Of course it is,’ said the Queen, ‘what would you have it?’

‘Well, in our country,’ said Alice, still panting a little, ‘you’d generally get to somewhere else – if you ran very fast for a long time, as we’ve been doing.’ ‘A slow sort of country!’ said the Queen. ‘Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!’

Hmm…just how fast are you running and why?

To your success!

Party Plan Pat