Direct Sales And Home Parties Business Commandment #5 : Thou Shalt Have A Marketing Budget!
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Marketing Your Home Party Plans Business
Do I need a marketing budget? Er is the Pope Catholic? Yes? Then Yes You Need A Marketing Budget Pronto!
“How much should we be spending on marketing?” This is probably one of the most common questions I get get asked. Or, on the flip side of that, I often hear and am told, “oh, we don’t have a budget. We’re just a small business. We just go with our gut.”
No, no, no, no, no.
Let’s get to the most important message first. Every company, even a one person consultancy, should have a defined marketing budget. You absolutely, positively will mis-spend, over spend and wrongly spend if you do not have a budget. I promise you that.
Think of a budget as those lane dividers that have on the freeway. They keep you from getting too deep in the gutter. You can still get a little off center, but you can’t completely skip the lane. With the dividers in place, you’re bound to stay within your lane for safe driving!
You need a written marketing budget that is tied to your sales goals. Now that you know you need one, in the next post we’ll talk about how to create one.
For those of you who have ventured into the waters without a budget, any war stories we can learn from?
Tune in tomorrow for what to consider when creating your marketing budget!
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