In October of 2006 the following headline made news

GOOGLE HAS ACQUIRED YOUTUBE

Moments ago the deal was confirmed. In their largest acquisition to date, Google has acquired for YouTube $1.65 billion in an all stock transaction. The rest as we know today is history.

Video Marketing allows you access and reach to a mammoth audience, with little or no investment. Done correctly, the results are phenomenal! In 2008 the average YouTube visitor spent 27 minutes watching video per day.  In Jan 2009, 101 videos per U.S. Internet user were viewed.

If you are not using video as part of your marketing arsenal…Hmmmm

Home Party Consultants who use video marketing get more exposure than those who don’t.  Discover the power of video marketing today for your home party business!

Video Marketing Trends

1. Statistics indicate, according to comScore, that in July of 2007 Americans watched 9 billion online videos.

2. The Interactive Advertising Bureau indicated that more than 50%  (i.e., approx. 155.2 million people) of the US population would watch video online in 2008

3. More than 100 million Americans watched videos on Google’s video sharing site, YouTube, in January 2009, a month when Google-owned websites collectively served up more than 6.3 billion videos.

According to comScore, not only did Americans watch a lot of online videos in January, but they also spent more time watching them. The average U.S. online video viewer saw 356 minutes, or about six hours, of video in January, up some 15 percent from December 2008.

With the introduction of the iPhone 3G and the Flip Camera, digital video marketing is the wave of the future…as these numbers show:

• 52% of all web traffic is video (according to industry watchdog, eMarketer)

• More than 70% of all web visitors watch online video (according to NY Times)

• The search engines visit video sites every few minutes—so your videos appear in Google, Yahoo and MSN just MINUTES after you submit, not days or weeks 
  

How to Use Video For Marketing Online

When it comes to video making commercials for marketing is the most common use for marketers on youtube.

The Following is the highly guarded secret video marketing formula:

• 50% C + 15% M + 20% T + 15% P = 100% video marketing domination!

Creating a video is a composite function of four interrelated video marketing concepts, which add up to 100. These parts are Content, Meta-tags, Thumbnails and Promotion!

Without these four parts, it will be virtually impossible to communicate your message so that is has reach.  Reach  basically refers to why some videos get passed around and other don’t. This the essence of virology!

As with any piece of content created there are simple rules to keep in mind.  I commonly employ the AIDA and PAS principles.

A: Grab Attention

I:  Once people pay attention, get their Interest

D: Create Desire for what you have

A: Call to Action

Have you ever noticed how Oprah sucks you in?  What about your local news?

7 Immune Boosting Foods That Prevent Cancer, Keep The Flu At Bay & Help You Loose Weight. Do You Consume These Foods? Find Out Today @ 8:00pm on KGW Channel 13!

Got your attention right? Peaked your curiosity, created desire and gave you a call to action.  I know you are now thinking what are the foods? Do I consume them?  Well I have to see this! Want to find out what these food are?  Well my friend you have to show up at 8:00pm. Works like a charm, ALWAYS!

The Key is to keep short, sweet and simple 3-5 minutes is best. ALWAYS have an outline, to prevent mindless ramblings. Tell a story, everyone loves a story. Connect the story to a moral or a lesson, then issue your call to action.

The other alternative I listed is the PAS.

P- State The Problem
A- Make an emotional connection i.e., Agitate
S- Offer a Solution, no point in highlighting something if you will not provide help

Are You A Drowning Network Marketer Clutching To A Straw? How The Advice Your Upline Is Giving You Is Costing You 1000s While Bleeding You Dry And What You Can Do About It!

See if you can figure out the PAS Principle just like I showed you with the AIDA Principle.

For tips on video marketing may I recommend YouTube MySpace And I’ll Google Your Yahoo?

Lights, Camera, Action!

Party Plan Pat