Adapt Or Die: The Link To Ongoing Direct Sales, Direct Selling & Party Plan Success
Thanks for coming back! I do not take myself waaaaay too seriously.
While you’re here, check out The Little Black Book Of Home Party Plans Marketing Secrets.
And check out our podcast (iTunes link).
If you like what you read, you can get all the latest posts by RSS.
These will be delivered to you by email!
Are you using 8 track marketing methods in your home party business? Direct sale and direct selling outfit in an iPod world?
The Giants Are Falling
Darwin’s Theory of Survival Fittest suggested that the process of natural selection, will allow only the best, the fittest of the species to survive. And who are the fittest? What main quality do they possess that allowed and allows their continued survival?
ABILITY TO ADAPT or Adaptability.
adaptable |əˈdaptəbəl|
adjective
able to adjust to new conditions : rats are highly adaptable to change.
• able to be modified for a new use or purpose : a workforce with adaptable skills.
Like the meteorite might have been to the dinosaur, the current economic crisis threatens the very existence of many organizations. Proponents of customer centricity assert that increasing customer focus is integral to business success and sustainability, not only through the recession, but also over the long term.
Never before has the evidence been so clear that in order to succeed in business, direct sales reps and home party consultants alike need to deliver stellar customer experience. The best place to start is in the contact approach, and repositioning yourself as a strategic C-level business partner (i.e., realising that you the home party consultant and the potential customer are on equal ground)!
Home Party Plans Success Tips
- Begin to implement a 2 step direct selling and direct sales marketing approach. This is also know as permission marketing.
- Always have something to invite people to. The key here is provide value.
- Become an expert. People want to deal with experts/specialists, not generalists
Practice 1 to 1 marketing. NO COOKIE CUTTER spiels, scripts and canned approaches. The idea behind 1 to 1 marketing is PERSONALISATION.
Originally, 1to1 marketing is the idea that potential customers should be divided into sub-groups so specific such that a different marketing message/marketing approach could be sent to each one based on his or her individual demographic and psychographic (buying habits) characteristics ~ Marc Resnick
And there you have it, the message is clear. The giants as we know them have fallen, and are falling.
The Giants are falling because they using antiquated systems [old, out-dated, ineffective methods that clearly do not work], desperately trying to stay relevant. They are unable or worse still resistant to adaptation!
What is the take home message? As my friend, coach, mentor Ann Sieg, The Renegade Network-Marketer so eloquently states:
“If You’re One Of The Few Network Marketers Left Who’s Still Making Names Lists And Cold Calling Dead-Beat Opportunity Leads… How Do You Plan To Keep Up With Those Who Have Learned How To Get Hundreds – Even Thousands – Of Pre-Sold Prospects To Come To Them (Without Having To Spend Hours On The Phone Or Attend Even A Single Hotel Meeting)?”
It’s your call!
It’s been a plum, pleasing pleasure.
Party Plan Pat urging you to Plan with Purpose.
